Last updated: March 25, 2026
BirdReel ("we," "us," or "our") operates the website birdreel.com and related services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.
Information We Collect
Information You Provide
When you create an account, place an order, or contact us, we may collect:
- Personal information: Name, email address, phone number, shipping and billing addresses
- Payment information: Credit card details (processed securely through Stripe — we never store your full card number)
- Account information: Username, password, order history, and wishlist
- Communications: Messages you send us through our contact form, chat widget, or email
Information Collected Automatically
When you visit our website, we may automatically collect:
- Device information: Browser type, operating system, screen resolution
- Usage data: Pages visited, time spent on pages, referring website
- IP address and approximate geographic location
- Cookies and similar technologies (see Cookie Usage below)
How We Use Your Information
We use the information we collect to:
- Process and fulfill orders — including shipping, payment processing, and order confirmations
- Communicate with you — order updates, support responses, and (with your consent) promotional emails
- Improve our website — analyze usage patterns to enhance the shopping experience
- Provide customer support — respond to your questions and resolve issues
- Prevent fraud — protect against unauthorized transactions and abuse
- Comply with legal obligations — tax reporting, legal requests
Third-Party Services
We share your information only with trusted third parties that help us operate our business:
| Service | Purpose | Data Shared |
|---|---|---|
| Stripe | Payment processing | Name, email, billing address, payment details |
| ShipStation | Order fulfillment & shipping | Name, shipping address, order details |
| DigitalOcean | Website hosting | Technical data (IP address, usage logs) |
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
Cookie Usage
We use cookies and similar technologies to:
- Remember your shopping cart and login session
- Analyze website traffic to improve our site
- Provide a personalized experience
You can control cookie settings through your browser preferences. Disabling cookies may affect some website functionality (such as maintaining your shopping cart).
Data Security
We implement industry-standard security measures to protect your information, including:
- SSL/TLS encryption on all pages
- PCI-compliant payment processing through Stripe
- Secure password hashing for customer accounts
- Regular security reviews of our systems
While we take every reasonable precaution, no method of transmission over the internet is 100% secure.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Update or correct your information through your account settings
- Delete your account by contacting us at support@birdreel.com
- Opt out of promotional emails by clicking "unsubscribe" in any marketing email
- Request a copy of your data in a portable format
Children’s Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us so we can delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
Contact Us
If you have questions or concerns about this Privacy Policy or your personal data, please contact us:
- Email: support@birdreel.com
- Phone: 1-833-459-7770
- Mail: BirdReel — Wild Birds Unlimited, 2740 S Wadsworth Blvd, Denver, CO 80227
Last updated: March 25, 2026